Japanese Cherry Blossom Festival Blooms Worldwide

            It’s Spring.  Well, officially it’s Spring.  In Halifax, it’s a little bit snowy and pretty chilly.  In other parts of the world, not so much.  Currently, Japan is in the throes of its busiest annual tourism season: Hanami.


             Hanami (literally, flower viewing) is a Japanese tradition dating back to the 7th century, celebrating the coming of Spring by viewing sakura (cherry blossoms) in bloom.


             In modern Japan, sakura trees decorate nearly every town and city.  For a short week or two, each city has a chance to experience the pink petals dancing in the air and littering the ground.  It’s quite an incredible sight.


             Today, many cities emulate the Japanese tradition of hanami.  Over the years, the Japanese government has given sakura trees, as gifts of good will, to Canada and the United States.  Vancouver, a city with robust Japanese cultural heritage has their very own Cherry Blossom Festival in April, as do Brooklyn and Philadelphia.


             Washington DC’s annual Cherry Blossom Festival generates $400 million in revenue.  The Vancouver Cherry Blossom Festival is in it’s top 5 tourist attractions.  Now, just think about the impact Hanami has in Japan!

ICING ON THE CAKE

            Creative that excites, delights and connects with client target groups.  That’s our mantra at the agency.  So it’s icing on the cake that we also excited, delighted and connected with the judges at this year’s ICE Awards, Atlantic Canada’s celebration of great marketing creative.
            Thank you for honouring C+C with 11 awards, the most of any Nova Scotia agency. Thank you to clients who demand exceptional work.  Thank you to the C+C agency teams who make it happen. 
            “The recognition at the ICE Awards is a testament to our commitment and belief in this region,” says Anthony Taaffe, Creative Director.  “Not only do we love the fact that we’re from the East Coast, but we also have the talent and ideas to show that great work can come from here. ”
            Check out what he means below.

The Power of Word of Mouth Advertising

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              Sriracha is, hands-down, the most popular hot sauce on the market.   Lovingly referred to as Rooster Sauce, it doesn’t invest in marketing or advertising in the USA.  No Facebook, no Twitter and the website is rudimentary.  All the same, I challenge you to walk into a South East Asian restaurant that doesn’t have a bottle on the table.   Sriracha just seemed to be growing and growing.  There are Lay’s Sriracha flavoured chips , Sriracha wings,  Sriracha inspired cookbooks, NASA even sent Sriracha sauce into space to spice up astronaut meals.
            Just in case you perceive the hot sauce market as a “cottage industry”, Bloomberg Businessweek notes that hot sauce revenues surpassed the $1billion mark.
            So what accounts for Sriracha’s success?  Simple.  It’s the best tasting hot sauce on the market, according to Cook’s Illustrated.  Word of mouth took over from there.
            Unfortunately, there are storm clouds on the horizon.
            Sriracha is made in Irwindale, California by Huy Fong Foods.  Last week, the city filed a lawsuit with the State Supreme Court, asking a judge to stop production because of the odour and complaints of “burning eyes” by Irwindalers.
            What does this mean for our beloved Rooster Sauce?  According to David Tran, CEO and founder of Huy Fong Foods, prices will increase and the sauce will be less available.  According to this blogger, pandemonium will ensue.  Rumors of Sriracha black market have already started to swirl the Internet.  Get your sauce, and get it now!

**UPDATE**
             
Good News!  Judge has spared the Sriracha plant.  The case is going to be reviewed in November.

Lou Reed’s Gift to Advertising

On October 27, the world lost the very talented musician, Lou Reed.  We also lost a fan of advertising and icon in the industry.
            What some of you younger readers may not remember is Mr. Reed’s famous Walk on the Wild Side being used in a commercial for Honda Scooters.



            It seems Mr. Reed was also a fan of the advertising industry.  At Cannes 2013, he said to a roomful of advertising executives “In a word of downloading, the only people who will pay you for what you do is you guys.  Ad people play fair with you.  A is A, B is B, C is C.”
            Afterward, true to Lou Reed form, he had some fairly strong words toward how artists are treated when it comes to digital downloads.
            “I understand that younger people were brought up downloading.  Steve Jobs tried to make it into some kind of business, which benefits Apple.  But as an artist, you get about a sixteenth of a penny.”
            Farewell to Lou Reed, always outspoken, whether good or bad.

C+C Make the News With “Know When to Stop” Campaign

Chester + Company’s playful “Know When to Stop” campaign for Responsible Gambling Awareness Week made the news this morning with a full segment on Global’s The Morning Show.
 
Julia Blakeney and Anna Polatschek from Nova Scotia Provincial Lotteries and Casino Corporation chatted with host Paul Brothers about the campaign and put his responsible gambling knowledge to the test using an iPad app built by the team at C+C.
 
Check out the clip below and let us know if you’ve seen our ads around town!