If you live in Halifax, it’s safe to say you’ve seen Faces magazine around town. It’s everywhere! It’s convenient and fun. It’s a fun way to take a quick look at Halifax nightlife, it’s people and what’s happening in our city. What’s happening right now, you ask? Oh, just our very own Matt Mackay being named Best Designer by a public vote!
Matt is a talented designer whose strong connections with music, pop-culture and the urban community brings a refreshing punch to every project he works on. The people of Halifax have spoken, and they’re singing our tune. Congratulations, Matt Mackay!
Have a look at Matt’s work on his website www.seamz.ca.
So who wached the Superbowl? Were you watching for the game, the TV
ads or Beyoncé. Now tell me: Did you catch the 33-minute blackout?
In the age of social media what do people instinctively turn to in a situation like this? Twitter, Facebook, Tumblr or Instagram.
Generally the buzz after the Bowl is all about the great TV ads. This
year it was a different story. Sure there were some amazing TV spots,
but a rather cheeky well-timed Oreo ad that was tweeted during the blackout stole the show.
Other brands quickly followed suit. Audi tweeted an offer of LEDs to the Superdome. Tide could get your stains out, but not your blackout. Oreo’s 16,000 retweets speak for themselves, though. The client and ad agency team was watching the game together and their forward thinking pulled it all together in real-time. Exactly the timing social media users crave.
Is this a sign of a shift in advertising during major television events? Are companies going to jump ship on buying airtime and opt for using social media to effectively reach the masses? The Oacars are in just 19 days, so I guess we’ll see.
On December 13, the O’Regan’s Automotive Group generously donated 1 million dollars to the new Halifax Public Library in memory of Paul O’Regan. A wonderful legacy for a man who had a life-long passion for learning.
I know this because I spent a whole afternoon with Paul, just him and me. Our agency had won the O’Regan’s ad account a few months before. I believe he wanted to “brief” me on O’Regan’s values.
Paul talked about caring not only for people but also your community, the arts, education, health, wherever you think you can make a difference. He talked about sharing, especially sharing success. It makes everyone better. Most of all, Paul talked about learning, new things, new ideas, best business practices, new people, you name it. Paul was fascinated with education.
It was a great conversation. It’s why I can’t think of anything more appropriate than to see his name inscribed in the new library’s performance space. The Paul O’Regan Hall.
-Chester Goluch
In case you forgot, last Saturday was the RBC Amazing Challenge for AIDS and for the third year in a row, Chester’s Cheetah’s were pumped.
The “Challenges” this year were crazy! They weren’t just about brawn and physicality, quizzes were part of the drill including a bunch of stumpers. Off the top of your head, do you know when the MacDonald Bridge was built. We didn’t. The Cheater’s did excel at one very delicious challenge though. Eating an enormous cookie, Lady and the Tamp style at Two If By Sea. Yum!
So, how did our team fare? Let’s just say “it’s not whether you win or lose, it’s how you play the game”! Chester’s Cheetah’s came in 4th. The good news is that the RBC Amazing Challenge for AIDS came in FIRST. All the participating teams raised thousands of dollars for the ACNS to help in the fight against HIV/AIDS in Nova Scotia and the Atlantic
Thanks to all our donors for their generosity. See you next year!
Now that we’re in the middle of the US Presidential election, are you aware of Obama or Romney’s campaign slogans? Are campaign slogans even important?
A campaign should encapsulate the mood of the country. Take FDR’s pledge for a “new deal” in America. Now think back to the American economic situation at the time. The stock markets had crashed, and people had a desire for fairness, change and stability. How about JFK’s “Let’s Get America Moving Again” slogan? The economy was sluggish and tired. It needed to confront its problems and the Soviets with a little more gusto and new leadership methods. We all know how those elections ended up.
In more modern times, George W. Bush’s 2000 slogan was “Compassionate Conservatism.” It made him out to be different than normally stiff conservatives, while clearly placing him in the conservative party.
What about Obama’s “Forward” slogan and Romney’s “Believe In America.” Do these slogans reflect the current American situation?
Your thoughts are welcome.
