The Toyota RAV4 invented the SUV category. Well, the bar just got raised. The new RAV4 is here.
Let’s talk about the look. Gone are the conservative designs of the past. Toyota’s ushered in formed headlights and taillights, with sweeping lines that are reminiscent of the RAV4’s cool cousin, the Highlander.
Remember the spare tire on the back of the car? Gone. It’s now underneath the rear cargo area, allowing for a remote controlled hatchback. Inside, it’s roomy enough for a size XXL to travel in comfort.
Also, say goodbye to the V6 engine. Toyota has replaced it with 2.5L four. An engine that’s more fuel-efficient yet…delivers a powerful cruising experience.
One thing you’ll definitely like: on average, there is more than thousand dollars worth of cool equipment added to the standard list— without any change to the MSRP.
Seeing is believing. So is driving. If I had a driver’s license, you know that’s what I’d be doing. But I don’t—and that’s a whole other story ;)
So who wached the Superbowl? Were you watching for the game, the TV
ads or Beyoncé. Now tell me: Did you catch the 33-minute blackout?
In the age of social media what do people instinctively turn to in a situation like this? Twitter, Facebook, Tumblr or Instagram.
Generally the buzz after the Bowl is all about the great TV ads. This
year it was a different story. Sure there were some amazing TV spots,
but a rather cheeky well-timed Oreo ad that was tweeted during the blackout stole the show.
Other brands quickly followed suit. Audi tweeted an offer of LEDs to the Superdome. Tide could get your stains out, but not your blackout. Oreo’s 16,000 retweets speak for themselves, though. The client and ad agency team was watching the game together and their forward thinking pulled it all together in real-time. Exactly the timing social media users crave.
Is this a sign of a shift in advertising during major television events? Are companies going to jump ship on buying airtime and opt for using social media to effectively reach the masses? The Oacars are in just 19 days, so I guess we’ll see.
On December 13, the O’Regan’s Automotive Group generously donated 1 million dollars to the new Halifax Public Library in memory of Paul O’Regan. A wonderful legacy for a man who had a life-long passion for learning.
I know this because I spent a whole afternoon with Paul, just him and me. Our agency had won the O’Regan’s ad account a few months before. I believe he wanted to “brief” me on O’Regan’s values.
Paul talked about caring not only for people but also your community, the arts, education, health, wherever you think you can make a difference. He talked about sharing, especially sharing success. It makes everyone better. Most of all, Paul talked about learning, new things, new ideas, best business practices, new people, you name it. Paul was fascinated with education.
It was a great conversation. It’s why I can’t think of anything more appropriate than to see his name inscribed in the new library’s performance space. The Paul O’Regan Hall.
The fall has brought a lot of exciting new television. The Amazing Race is, of course, airing in the fall line-up. It’s won awards and audiences can’t seem to get enough of the show. Well, some of the folks at Chester + Company aren’t just watching the show. They’re living it! That’s right, the RBC Amazing Challenge for AIDS is here again!
The RBC Amazing Challenge for AIDS is a race around Halifax testing the racer’s physical and mental prowess. They’re racing against the clock and the team with the best time wins! All proceeds raised for the race go to the AIDS Coalition of Nova Scotia.
The Chester Cheetahs, also known as Scott Marquardt, Julie Lawrence, Wade
Carroll, Jenn Millington and Marc Guillemette, are our racers this year. This is our third consecutive year participating in the race, and as last years winners, the Chester Cheetahs are determined to hold onto the title!
Check back here on Monday for the results and photos from the event.
The Toronto subway. Convenient? Yes. Comfortable? Not really. Especially during the hot, sweaty summer. But keep your eyes open. Destination Halifax is launching a cool, new campaign to lure commuters just like you to glorious Halifax. Watch for it May 28th at a subway stop near you!