As long as someone is talking about you, you’re obviously somewhat important. This phrase has become quite literal as of late. When looking for the next singing sensation, nobody would have dreamt crooning teens would be discovered on, of all places, YouTube. The fact of the matter is putting a video online can create stardom overnight. We are living in the age of the Internet Celebrity.
Because the internet is so diverse in content, it gives people a chance to showcase pretty much every talent imaginable. Blogging, art, video, singing, or just a highly opinionated rant can draw attention from thousands of internet users who have nothing better to do.
In 2005, Mario Armando Lavandeira, Jr. started a blog all about the comings and goings of celebrity life. After a dispute about the name PageSixSixSix.com he renamed the blog, and himself, Perez Hilton and history was made. He and his blog became notorious in Hollywood. Stars feared him, for the usual gossip related issues, but also for his, sometimes frightening, keen sense for an “outing”. Closeted gay celebrity population beware… Keep your friends close and your enemies closer, right? He is now seen at as many celebrity events as his namesake Paris, and ratting someone out is a little harder when they’re your bestie, isn’t it?
Where would little Justin Bieber be without YouTube? Probably in Stratford, working at McDonalds. Thanks to his mother posting all those videos of him on the internet, his discovery by Usher has made him into the biggest teen idol in the world. The internet obsession with the Biebs has not ended though. Striking quite the sour note with a whole lot of people, fabricated stories of his death, fake pornographic photos and other such nonsense pop up online all the time. Even if they don’t like, people are still talking about him!
YouTube is littered with viral videos. Nichole337, adorable Japanese dogs, and my personal favourite, Antoine Dodson. Whether it’s shameless self-promotion, or a news report turned into a ridiculous song, the power of streaming video has really given anyone the ability to become an overnight sensation. Whether their celebrity status is warranted is up for debate. Although we help make that decision, sometimes it feels like the opinion of one person doesn’t really change the bigger picture, and you’ve got to admit, that Bed Intruder song is damn catchy.
When you think about an important night in music, the first to come to mind is the Grammy’s, right? Right. This year, while you were watching the Grammy’s, things were a little bit different though. Is it just me, or was there a whole lot of Canadian blood strutting around that red carpet? Yeah, there totally was!
So now, here come the Juno’s. Usually, the day of the Juno’s is, well, it’s just a Sunday. A Sunday where we might wonder, for a fleeting moment, what tragic outfit Celine Dion will be wearing, if she actually attends. This year, however, things are different. The music industry has been bombarded with Canadian singers, turned susperstars.
First off, there is YouTube sensation turned every tween’s obsession, Justin Bieber. He’s a singer you either love or hate. Obviously Bieber is doing something very right to have garnered such attention. Then there is the “wheelchair kid” from Degrassi who is now singing duets with the likes of Rihanna. Better known to the masses as Drake. What about Arcade Fire? Hello! They won Album of the Year at the Grammy’s. This is just a smidge of the star-studded guest list and nominees for the Juno’s this year.
What I’m really getting at is that 2010 might’ve been a real turning point for Canadian music. The Juno’s aren’t really the same old boring awards that we thought they were. Canada has a lot to offer, and finally the world is catching up with us, and what we’ve known all along!
Last night was the night all music and pop-culture aficionados have been waiting for. The 53rd Annual Grammy Awards. With nominations transcending all genres of music, it was sure to be an exciting night and predictions were all over the map! Had Taylor Swift paved the way for every budding country star? Would 16-year-old Canadian Justin Bieber prove that not just screaming tweens could give him recognition? Or perhaps Lady Gaga would reign supreme as the new Queen of Pop.
The show sounded too good to be true. No seriously, it was literally too good to be true. The list of performers was endless: Christina Aguilera, Muse, Arcade Fire, Mick Jagger, Cee-lo, Barbara Streisand. This show was shaping up to be around, oh, 5 hours. Clearly this was not actually the case.
The show itself was fairly exciting. Powerhouse act after act took the stage to wow the television viewers and fans lucky enough to be in the audience. Something was missing though, where were the Grammys? Why were nearly no awards being presented to anyone? When a musical act would take the stage an announcer would state their name and what Grammys they had won or been nominated for that night.
When did this happen? Isn’t an award show supposed to be dedicated to seeing the recipients actually receive their awards?
Although a spectacular musical production, the Grammys have turned into just that, a production. At the end of the day it all comes down to ratings. Would you rather see someone receive an award, or see more performances whether the artists win or lose? Although we may have missed out on seeing stars gushing over the fruits of their labour we were given the chance to experience more music. Give a little to get a little, right? It was quite the show and would have been a shame to miss, but I’m still a little lost as to who actually won anything.