Destination Halifax Docks in Subways

We know you’ve been waiting.  That’s what commuters do in subway stations.  Well, we’ve leveraged that insight—and others—to create a new Destination Halifax campaign to take advantage of its media placement:  Toronto subway stations.  Check it out.  Tell us what you think.

 Here’s a sneak preview of all the subway posters.

Added bonus:  on location in Halifax.  Not exactly Mad Men is it?

IGLTA 2011

                  

What is life without a little bit of adventure?  Escaping the mundane day in day out routine you’ve so comfortably settled into is actually much easier than you think.  Hello!  Vacation!!

The international tourism industry is an absolute giant.  Within the industry, there are several sub-markets that have begun collecting steam at an astonishing rate.  One in particular is the Lesbian, Gay, Bisexual and Transgender (LGBT) travel market; the topic of the annual International Gay & Lesbian Travel Association (IGLTA) Conference held in sunny Fort Lauderdale this year.

Scott Marquardt, our agency’s LGBT Marketing Guru attended this year’s conference and shares a few tidbits.



The conference had over 500 delegates representing 35 countries and an impressive roster of speakers including Google, the United Nations World Travel Organization, and the president of the US Travel Association.

One key message communicated was that the LGBT travel industry is no longer a small niche market. Fort Lauderdale alone plays host to over one million LGBT visitors yearly and they’re not the only ones who have felt the growth in the industry.  Using social media as a platform to launch their Love is in the Air campaign, SAS Scandinavian Air promoted a gay in-flight wedding to a mass audience.  Two million Twitter users heard of the campaign within 65 minutes of its launch.

Another reoccurring theme was the growing connection between internet, mobile technology and how it affects travel and tourism.  With the power of LGBT world community fuelling the fire of all of these industries, the possibilities seem limitless.


Scott Marquardt is an Account Manager at Chester+Company and works with clients such as Rainbow Halifax (Destination Halifax’s LGBT brand) and the Halifax Pride Festival. He also sits on the Board of Directors for Travel Gay Canada (TGC).

Destination Halifax wins for welcoming Gay Travelers!

Congratulations to Destination Halifax for their Bronze award in the 2010 Summit Creative Awards. The win celebrated the Consumer Print materials campaign in the Tourism & Hospitiality category.  The award honored the Rainbow Halifax campaign and the welcoming nature of our great city as a premiere LGBT destination.

 

Destination Halifax is a leader in marketing to the Lesbian, Gay, Bisexual and Transgender (LGBT) market—and it’s paying off with international press recognition.  This year’s campaign was developed by Chester + Company.  It includes Facebook, paid search, mobile and online banner advertising, targeting gay travelers in Toronto, New York, Boston, Chicago and Washington DC.  All ads direct consumers to rainbowhalifax.com.  This dedicated website, designed by Chester + Company provides up-to-date gay travel information for Halifax, Nova Scotia.

Recently, the campaign was signalled out by industry publications including Marketing Magazine, Yahoo Business News and hospitalitynet.org.  Destination Halifax continues to receive praise from the LGBT community for its marketing efforts.

Beantown embraces the Rainbow

Scott Marquardt and client Lynn Ledwidge, recently attended the 10th Annual International Conference on Gay & Lesbian Tourism in Boston. This was the 2nd year attending the conference, and it was yet again another great learning experience with new insights into the LGBT Travel market and valuable networking opportunities. The conference featured a number of informative workshop sessions such as “Gay and Lesbian Travelers and the Recession” and “Strategies for Attracting LGBT Groups and Meetings”. Scott conducted a workshop session titled “Extending Your Brand to the LGBT Market”, where he shared his experience working with brands such as Rainbow Halifax and Fraser & Hoyt Travel.

To cap the conference off Scott and Lynn exhibited at the Gay & Lesbian consumer trade show where the “Rainbow Halifax” campaign was warmly received by Bostonian travel seekers.