Well everyone, it’s happened. We all knew this was coming. Inevitable. Kind of like the tides. Or the seasons. No, I’m not referring to that silly apocalypse that had people all bent out of shape. Today we’re talking GaGa.
A fairly run of the mill party girl from New York City, she took the music industry by storm in 2008 with “Just Dance”. The rest, as they say, is history. Number one after number one, and outrageous art-to-wear fashion choices, have catapulted GaGa (also known as Stefani Germanotta) to the forefront of both the music and fashion industries.
And that’s not all. GaGa has singlehandedly conquered the digital world. Not only with digital downloads (although, you can check off that box too), but the world of social media is putty in her hands. Lovingly referring to her fans as her “Little Monsters”, she has appointed herself as Mother Monster. The maternal connotation is strangely fitting. She tweets to 10,377,254 Little Monsters who religiously follow her on Twitter, making her the most followed user on the micro-blogging giant.
Her musical talent, incredible stage presence and undeniable charisma have clearly given GaGa a nearly countless mass of loyal fans. Her Little Monsters aren’t okay with downloading pirated copies of her music either. They are buying it. People are actually buying music again! Who knew that was ever going to happen? The downward spike of music sales seems to be on the rise again. Industry insiders are saying her new album "Born This Way" could very well save the music industry. Internet savvy and saving the industry from a full on demise? GaGa is certainly no shrinking violet.
Everything GaGa touches turns to gold. Somehow she takes the familiar and makes it intoxicatingly exotic. Listen to her music and tell me it doesn’t remind you of something. In 2010 GaGa was named one of Polaroid’s Chief Creative Officers. The buzz on the internet alone was enough to get the world talking about Polaroid. After details of their Tokyo meetings were released, and prototypes were unveiled at CES 2011, again GaGa’s Little Monsters are itching for the camera’s release. A new lease on life for a seemingly forgotten and obsolete company in the digital age.
Apart from the irresistible music and the online domination, GaGa is actually making a difference in the world. Her philanthropic list is growing almost daily, most notably her collaboration with MAC for their VIVA GLAM campaign. She speaks out in favour of equal rights around the world, particularly for the gay community. Her influence is impressive. She’s an icon to a community where she technically isn’t even a member. And she’s got a track record that supports her ability to make change. She’s even listed as one of Forbes 100 Most Powerful Celebrities in the world!
Lady GaGa has managed to gain a physical grasp on the intangible. Love her or hate her, it’s very obvious that this girl from New York City is 100% not going anywhere. Put your paws up!