Destination Halifax Docks in Subways

We know you’ve been waiting.  That’s what commuters do in subway stations.  Well, we’ve leveraged that insight—and others—to create a new Destination Halifax campaign to take advantage of its media placement:  Toronto subway stations.  Check it out.  Tell us what you think.

 Here’s a sneak preview of all the subway posters.

Added bonus:  on location in Halifax.  Not exactly Mad Men is it?

Seeing Halifax Underground

The Toronto subway.  Convenient?  Yes.  Comfortable?  Not really.  Especially during the hot, sweaty summer.   But keep your eyes open.  Destination Halifax is launching a cool, new campaign to lure commuters just like you to glorious Halifax.  Watch for it May 28^th at a subway stop near you!