The Scotiabank Bluenose Marathon

We work in advertising.  It sounds very glamorous and exciting.   It is.   But it’s also sedentary.  It’s really not our fault.  It just…is.  We arrive at work, sit at our computers beavering away on plans, ideas, or talk on the phone or tweet away! 

But not this weekend.  This weekend, it all changes.  It’s the Scotiabank Bluenose Marathon!

Since 2004, the Scotiabank Blue Nose Marathon has been raising money for charities.  And we’re not talking pocket change.  Almost a million dollars has been raised in 8 years.  This year, an estimated 12,000 runners, walkers, wheelchair athletes and others will participate in a variety of Marathon events.  The goal is a whopping $600,000.

If you’re participating, good on you and hope you make it!  If you’re not in the marathon,  sponsor a marathoner and let’s get’er done!


On Friday, April 16, five members of the Chester + Company team strapped on their running shoes and formed a team of a different kind. Colin, Jason, Matt, Shayla and Tanya spent the day running all over Halifax 
for the RBC Amazing Challenge for AIDS “disguised” as the Chester Cheetahs.

The race, the first of what the organizers hope to be a growing annual event, certainly was named accurately. It was both amazing and challenging. In total, 6 teams competed in an “Amazing Race”-style event that took the better part of 8 hours and literally sent the contestants from one end of the city to the other and several points between. 
The race consisted of 3 separate legs, each made up of 4-5 challenges. All six teams huddled in the chilly morning air at Grand Parade as a starting point. From there, two teams were assigned each of the 3 legs. After each leg, there was a brief rest period back at Grand Parade before moving on to the next one.

The Cheetahs were paired with the team representing Coca-Cola for the day. We did the North End leg first, the South End second, and finished with the Downtown portion. With the exception of a cab ride that the organizers provided to and from Grand Parade, the entire race was to be on foot. No vehicle, no public transportation. Some stops along the way included: Needham Park, the Hydrostone Market area, Pier 21, the SMU Campus and Point Pleasant Park. The downtown core leg included Scotia Square (where we had to perform a scene from ‘Peter Pan” in front of anyone who wanted to watch), an RBC branch, the Maritime Centre, MEC, Pete’s Frootique and the Library. The final challenge of the day required us to make our way from Grand Parade to the Atlantica Hotel at Quinpool and Robie - while being tied together with a length of rope. All in all it is estimated that we ran (or walked, as was often the case) somewhere between 8 and 10 miles. All in all, it was an awesome team-building experience that all members said they would gladly do again. But not any time soon and certainly not without a bit more training first. 

At the end of the day, we finished the race in second place - just a scant 6 minutes behind the overall winner, Team Coke. It was a well-fought race and we sincerely congratulate them on their win.
But the real winners are the members of the AIDS Coalition of Nova Scotia.  The total amount of money raised has not yet been released, but the Chester Cheetahs raised an impressive $3235. Way to go, team! Can’t wait to see what you do next year…