Halifax Pride!

Halifax Pride is upon us, and I, for one, am pumped!  It’s been 25 years.  25 long years of hard work.  Through the good and the bad, the strength and actions of our queer forefathers ring a joyful noise through the community!  Just look how far Halifax, and the entire world, has come in 25 years.

What are you doing to celebrate Halifax Pride this year? Can’t really make up your mind?  Need a little help?  Don’t worry, we’ve got you covered.  If you take a look at the Halifax Pride Guide you’ll find an event for every flavor you can think of.
Feel like going the cultured, high-brow route and taking in a little theatre?  Then you can head to one of the shows during the Queer Acts Theatre Festival (July 19-22).  Perhaps you’re more political minded?  You can participate in the first annual Vigil highlighting international LGBT rights.  Or maybe a good night of dancing is in order.  Two words:  Guerilla Gayfare.  Get into your best 80’s outfits, and celebrate 25 years of Pride at the best party in town!

We, at Chester + Company are a proud sponsor of Halifax Pride.  We’re thrilled to be have the opportunity to work on the creative for such a huge milestone.

So, here’s to 25 years of LGBTQ Pride, Halifax!  Let’s all celebrate what was built for us, and keep celebrating and building every year to come!  Happy Pride!

Queer Acts: Big In Germany

What is more posh than a night at the theatre?  Seeing Aïda, or that lovely new Spider-Man show.  Possibly even revisiting Cats.  During Halifax Pride, we have the chance to do just that.  Okay, so that’s not entirely true.  It’s a half-truth.  I did go to the theatre.  The Bus Stop theatre, on Gottingen.  Presented by Ten Foot Pole Productions for Queer Acts during Halifax Pride, the show was called Big in Germany.  It wasn’t exactly a musical, but it was about music.  And porn.

The 3-man show is based around two struggling musicians from Toronto.  They’ve been BFF’s since they were 12 years old, and have always sworn they’ll hit it big and play to their adoring fans.  Fates have not smiled too kindly upon them, and they’re young and broke.  So, closeted Bruce, played  by show stealing Eric Miinch, has turned to working on the production team of a porn studio.  Out of nowhere, the (totally oblivious) love of his life/best friend/bandmate Alex, played by Rob Solerno, breaks the news that they have become a runaway success in Germany.  An amazing year passes and they come home, only to find themselves between a rock and a hard place all over again.  Bruce is faced with an offer from the film studio’s owner, played by Dan Pagett, that seems too good to turn down, while Alex squanders their money away on what he thinks will bring their dream alive on their home turf.

Much of the humour in the show is dependent on knowledge of Toronto as a whole.  Having lived in Toronto for 10 years, the jokes about the city, its politicians and local barkeeps were not lost on me, and were surprisingly well received by the audience.

Although the play sounds like total fluff, it actually tackles some pretty serious subject matter.  The theme, disguised by the dreams of fame and fortune, is a simple love story.  Devotion and longing for the seemingly unattainable, and where, exactly, the thin line is drawn between friendship and romance. 


Destination Halifax is a leader in marketing to the Lesbian, Gay, Bisexual and Transgender (LGBT) market—and it’s paying off with international press recognition.  This year’s campaign was developed by Chester + Company.  It includes Facebook, paid search, mobile and online banner advertising, targeting gay travelers in Toronto, New York, Boston, Chicago and Washington DC.  All ads direct consumers to rainbowhalifax.com.  This dedicated website, designed by Chester + Company provides up-to-date gay travel information for Halifax, Nova Scotia.

Recently, the campaign was signalled out by industry publications including Marketing Magazine, Yahoo Business News and hospitalitynet.org.  Destination Halifax continues to receive praise from the LGBT community for its marketing efforts.